In its ninth year of sponsoring the Champions League, Heineken is redefining the match viewing experience with live interactive Twitter sessions anchored by legends
As the knockout phase of the UEFA Champions League entered its second week, Heineken unveiled exciting new packages of promotions to delight Nigerian football fans.
An innovative new SMS-based giveaway, 90 fabulous prizes are to be won in 90 minutes on every UEFA Champions League match night: one prize for every minute of regulation football match time starting on March 17th.
Consumers will simply enjoy their Heineken, look under the crown cork of their opened bottle of Heineken, and send the unique code to a number which will be specified when the promo starts
At a packed press conference on Tuesday, the Corporate Adviser, Nigerian Breweries, Mr. Kufre Ekanem announced this amongst several other offerings under Heineken's new campaign, "Champion The Match".
In its ninth consecutive year of sponsoring the UEFA Champions League, Heineken is also now redefining the premium match viewing experience with live interactive Twitter sessions, anchored by surprise global UEFA Champions League football legends and celebrity guests.
Every UEFA Champions League match week, Heineken's #ChampionTheMatch is hosted from a beautiful setting in a different global city. In recognition of Heineken's stature and popularity with Nigerians, Lagos has been selected as one of only nine cities to host the series this season.
At the luxurious Heineken House Lagos in Ikoyi, which is open on every UEFA Champions League match night to invited Heineken fans, guests enjoy thrilling football action.
In the company of special guests such as popular musician, Tuface Idibia, and football legend Victor Ikpeba, fans watched as Barcelona asserted their superiority over reigning English champions, Manchester City. Even though Lionel Messi missed a penalty kick, Luis Suarez's brace was enough to ensure that the Catalans returned to Spain with a 2-1 victory.
Incidentally, courtesy of Heineken, Spain is also the exotic location where several Nigerian consumers will experience this season's Champions League finale. Every year, Heineken has rewarded Nigerian fans with once-in-a-lifetime trips to watch the finals, live in Europe.
This season, Nigerians will join fans from 35 other countries for Heineken’s world-famous Ibiza Final, where Heineken creates the ultimate match night in a way only Heineken can.
On a night that was full of surprising twists on-and-off the football pitch, it was revealed that Nigerian journalists would not be left out as lucky Heineken fans board the flights to Heineken's dream UEFA Champions League finale experience.
Source: http://www.goal.com/en-ng/news/4074/champions-league/2015/02/27/9318462/heineken-house-lagos-ushers-season-of-surprises-in-uefa
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